Ryan has always loved fashion photography and admired the work of publications such as: Vogue, Elle, and Harpers Bazaar. Being able to take an editorial course at George Brown and create his own was beyond. He decided to create a fashion/lifestyle magazine called FEMENIN which is targeted towards all gender identities and sexual orientations. The title is a play on the word "feminine". The colours used are more lighthearted, with pink purposely chosen for the logo. The photography in this publication has this fierceness to it while maintaining it's classy feminine side.