Sol LeWitt Exhibit
This was a custom typeface and poster for a fictional Sol LeWiitt art exhibit. The idea of this type design was to reference Sol LeWitt's work. LeWitt is known for simple line imagery, colour blocking, and psychedelic styles. I wanted to convey LeWitts style very strategically and resulted in choosing red, yellow, and blue as the palette. In order to resemble LeWitt's art through this typeface, I chose to use shape to form the letters and bring the exhibit title "heart and soul" to life.