Sol LeWitt Exhibit 
This was a custom display typeface with additional marketing applications created for a conceptual Sol LeWiitt art exhibit. My goal through my ideation was to put emphasis on Sol LeWitt's style. LeWitt is known for simple line imagery, colour blocking, and psychedelic styles. I wanted to convey LeWitt's style very strategically and resulted in choosing red, yellow, and blue as the palette. In order to resemble LeWitt's art through this typeface, I decided to form the letters using shape. The name chosen for this exhibit was Heart And Soul – a play on LeWitt's name. 
Process:
(1.1) Art style inspiration
(1.2) Typeface/logo creation 
(1.3) Pattern development
(1.4) Marketing collateral 

You may also like

Back to Top