MIDNIGHT is a vodka mudshake by Scorpio an alcoholic brand. My approach to this design is to show characteristics of a Scorpio. They tend to be very mysterious and have a dark side. In order to accomplish this, the colour palette is dark purple, with a gold tone and pink gradient – gives it a mystical feel. The typeface is contemporary with some medieval aspects and was altered to match the Client’s liking and attract the target audience.

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