MIDNIGHT by Scorpio
MIDNIGHT is a vodka mudshake by Scorpio – an alcoholic brand – which I created during my third year at George Brown College. My approach to this design was to show characteristics of the zodiac sign Scorpio. They tend to be very mysterious and have a dark side. In order to accomplish this, the colour palette is dark purple, with a gold tone and pink gradient – gives it a mystical feel. The typeface is contemporary with some medieval aspects and was altered to match the Client’s liking and attract the target audience.