MIDNIGHT is a vodka mudshake by Scorpio – an alcoholic brand – which I created alongside OMG HUNNI during my third year at George Brown College. My approach to this design is to show characteristics of a Scorpio. They tend to be very mysterious and have a dark side. In order to accomplish this, the colour palette is dark purple, with a gold tone and pink gradient – gives it a mystical feel. The typeface is contemporary with some medieval aspects and was altered to match the Client’s liking and attract the target audience.