My client stressed the need of showcasing this brand as a powerful tool to increase confidence in women. I took references from beauty gurus and IG accounts to understand the different meanings of self-expression and empowerment. I was able to use these definitions as a guiding point within my logo creation. I focused on pink hues and used a minimalistic san serif font in 2 different weights. While collaborating with her to create a flowing IG feed, I keep the brand mission in place and work on visual harmony.
(1.1) Research/ideation on makeup trends 
(1.2) Palette development
(1.3) Logo development 
(1.4) Marketing collateral.

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