ai experimentation
ai experimentation
exercising my creativity through artificial intelligence, two concept brands built by hand, with ai generating the world around them.
maki
overview maki is a sushi concept with spots in toronto, nyc, and la, built for a gen z crowd. the whole thing runs on playful line art and bold, groovy type, layered with traditional japanese details so it still feels rooted somewhere real.
use of ai i used firefly to generate the mockup scenes, the storefront signage, the poster, someone holding the bag, so the brand could live in the real world without an actual shoot. the logo, the type system, and the pattern are all mine, built by hand in illustrator, ai only touched the scenes around them.
odd ones
overview odd ones is an apparel brand for millennial and gen z women, built around inclusivity. clean lines, a monochrome palette, still gives class with a little bit of trend mixed in.
use of ai firefly generated the retail and out of home scenes, the mall signage, the street posters, the storefront shots. the wordmark, the logomark, the type, and the ui screens were all designed by hand in illustrator and figma.
