brand + web
torgan partners
torgan partners is a toronto-based management consulting and investment firm with 20+ years across medtech, saas, hospitality, and iot. i led a full rebrand and website overhaul, repositioning the firm for enterprise clients and investors.
the problem
the existing site was dark, heavy, and generic. all-caps typography, stock imagery, no hierarchy, no personality. it didn't communicate who they were or why anyone should trust them.
before, the original site
the process
i started with a competitive analysis across medtech, saas, and hospitality firms to figure out where torgan needed to sit visually. the answer was clean, light, and credible, a direct contrast to the dark original. the logo is a bold sans-serif wordmark, simple, tech-forward, easy to remember. information architecture was mapped in figma from lo-fi through hi-fi, restructured across desktop and mobile to clearly present four investment sectors.
delivery
i collaborated with a developer to ship everything, design, content, and animated features. hosted on flywheel, fully ada, wcag, and aoda compliant.
result
the site launched fully responsive and accessible. after a period offline, the client chose to bring the original design back rather than rebuild.